The Challenge

For over 10 years, Anari has worked with Virgin Atlantic (“VS”) on a wide variety of business challenges. Members of the Anari team designed and developed their first PNR data warehouse using operational data extracted from the HP Shares reservation system.

They also converted it to become a wider commercial solution with the addition of Ticket data from the VS Revenue Accounting system.

The Solution

The Anari team has assisted with various commercial projects involving airline data – from developing a Management Information Strategy, to creating a database of unique customers and more recently to extracting forward booked passenger details for use in the VS Customer Marketing Database.

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